32.7% better response rate

Personalized messages have a 32.7% better response rate
Outreach study by Backlinko

Up to 300% increase in net incremental revenue

Its AI-integration journey brought Starbucks a 45% increase in net incremental revenue (sales attributable to marketing, excluding discounts) within four months of running a simplified proof of concept. At the 12-month mark, after randomized trials, a steady stream of fresh data, further testing, and expanding the program to the full customer base, Starbucks saw a 150% increase. As more channels, more offer combinations, and more permutations were added, that number reached 300%.
Harvard Business Review

29% higher open rate and 41% higher click-through rate

Personalized promotional mailings have 29 percent higher unique open rates and 41 percent higher unique click rates than nonpersonalized mailings. Personalized, triggered mailings have similar lifts, with 25 percent higher unique open rates and 51 percent higher unique click rates.
Experian study

80% of consumers are more likely to make a purchase

According to the 2017 online survey of 1,000 consumers ages 18-64, the appeal for personalization is high, with 80% of respondents indicating they are more likely to do business with a company if it offers personalized experiences and 90% indicating that they find personalization appealing.
Epsilon research

Increase in net incremental revenue up to to 100%

Over the past five years we have seen increases in their revenue of 6% to 10% and an increase in net incremental revenue attributable to personalization initiatives of anywhere from 40% to 100%
Harvard Business Review

Deriving 40% more revenue

Companies with faster growth rates derive 40 percent more of their revenue from personalization than their slower-growing counterparts.
McKinsey

Reducing customer acquisition costs by 50%

Personalization marketing has real advantages for companies: it can reduce customer acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase marketing ROI by 10 to 30 percent.
McKinsey